Masterclass
Underscore VC, an early-stage venture capital firm, wanted to attract new founders to their portfolio.
We identified an underserved information gap: new founders were eager to learn how their investors think and make decisions.
So, we made a masterclass on creating a pitch deck that stands out, highlighting the unique insights from their investment team.
“I just watched the first few videos and they are GOLD.”
— Executive Director of Innovate@BU
“Easy to grasp, especially for founders.
I am learning a lot!”
— Founder feedback
Increased Views Per Video by 7,330%
Their previous educational series grossed 299 total views across 13 videos, averaging 23 views per video. This masterclass grossed 29,057 views across 17 videos on YouTube alone, averaging 1,709 views per video. The overwhelming majority of viewers watched both the series and each video all the way through.
